Selling secret rule number one: Your main role as a salesperson is to find out what your customer needs and wants and help them get what they need and want.

In order to “get into” the customer’s head, we ourselves have to be tuned in to what “pains” them or give them “pleasure”. Essentially, human beings are persuaded by these two emotions. If you remember this very simple and fundamental motivation of human (and selling) psychology, your selling efforts will become that much easier. And your sales figures will skyrocket.

Another rule: To be able to persuade the customer ethically, you need to get into a “win-win” relationship with them. Otherwise, there will be no deal.

The essence: When you conclude your presentation in any situation involving persuasion, if you meet with resistance, you have not presented effectively. You should not look to surface needs in most situations but to what the customer’s “unconscious mind” truly wants and needs. You need uncover what specifically drives the person’s behaviour. If one can master this buying psychology of the customer, you will have no lack of customers. Then selling can be a lifetime career.